Our story
A family-owned company since 1977
How we work
We believe in a well-balanced mix of mind and heart driving everything we do, from harvest to table. As down-to-earth farmers and inspired chefs, we invite you to a table full of freshly harvested vegetables and meticulously prepared dishes.
Growing vegetables since 1977, we have developed a solid agricultural know-how rooted in long-term collaboration with a community of farmers across the key regions of Europe—our terroirs.
Staying close to nature and its rhythm, we enhance our capabilities with precision agriculture solutions, such as drones that overlook the fields and optimise yields, or water management systems to ensure sustainable use.
As much as we believe that the story of premium-quality vegetables begins in the fields, we also cultivate a passion for the culinary.
We regularly gather around the table to taste, look, and co-create. Exploring new possibilities and introducing improvements so that every final product meets and exceeds the expectations of those who taste our vegetables.
As a family company on a global scale, Crop’s has always kept the ‘big enough to deliver, small enough to care’ mindset that drives our commitment to nature and culinary art equally.
We are Crop’s,
Best vegetables in the field.
The Crop's brand
Over the last two decades, we have strengthened our position as frozen food producer by focusing on vertical integration. We consistently invest in our terroirs, in our people and in our innovation program, enabling us to grow the finest ingredients and to develop the most delicious and innovative products. In the fundamentals of our vision lies the communication towards you.
We are food experts and professionals. But the strong family heritage and closeness to people are the core values we cultivate, wherever we go and whatever we do. To connect with the world in a contemporary and fitting way, we feel that we need a visual identity that represents what we stand for, now and in the future. While embracing our core values, we have evolved into a timeless brand with a distinctive logo for each business unit.
